GROWTH PARTNER FOR IRISH TRADES
More Enquiries. Better Follow-Up.
More Opportunities to Win Jobs.
We build dedicated lead generation pipelines, streamlined CRM tracking, and automated quote follow-up designed exclusively for ambitious Irish builders, roofers, and trade professionals ready to scale with predictability.
A straightforward conversation about your business: no pitch, no pressure.
THE WORD-OF-MOUTH CEILING
Good Workmanship Shouldn't Mean
Relying on Word of Mouth
Word of mouth built your trade reputation, but it cannot plan your team's pipeline next month. Running on recommendations alone creates silent bottlenecks you cannot control.
Unpredictable Enquiries
One fortnight your phone won't stop ringing; the next you are looking at an empty calendar wondering where next month's jobs will come from.
Reliance on Referrals
Waiting on previous clients or friendly builders to pass on work leaves your revenue entirely in other people's hands, with zero predictable forecast.
Missed Opportunities
When you are on the tools or managing site crews all day, customer calls go unanswered and quote follow-ups slip through the cracks by Friday evening.
No Clear System
Enquiries scatter across text messages, WhatsApp, and scribbled notepads. Without an organised intake process, revenue slips away unmeasured.
Getting more leads is only part of the equation. What happens after someone enquires matters just as much.
THE MURPHMETRIC FRAMEWORK
A Growth System Built
Around Your Trade Business.
Most trade contractors rely on fragmented marketing that produces sporadic leads with zero follow-through. MurphMetric unifies high-intent acquisition and disciplined pipeline management into one cohesive engine, ensuring every incoming quote opportunity is captured, qualified, and closed without adding administrative overhead to your workday.
Paid Lead Gen
Targeted local search and social campaigns engineered specifically for Irish residential homeowners. We place your trade brand directly in front of property owners actively seeking high-value renovations, roofing, heating, and structural contracting, filtering out low-margin time-wasters before they ever enter your phone line.
CRM & Lead Management
A tailored, single-view dashboard built for the realities of busy trade proprietors. Every inbound phone call, portal form, and messaging enquiry routes into a centralised job board with clear status tracking, keeping your team accountable and eliminating misplaced quote books forever.
Automated Follow-Up
Instant SMS and email response sequences engage prospective clients within sixty seconds of submission. Missed call text-backs, quote review reminders, and appointment confirmation workflows ensure your business stays front-of-mind while you remain focused on site management.
Growth Strategy
Monthly tactical reviews with dedicated commercial analysts who understand the mechanics of Irish subcontracting and contracting businesses. We audit customer acquisition cost, conversion rate from site visit to invoice, and pricing margins to scale project volume profitably.
Consistent revenue is not built on chance: it is created by placing an unrelenting, systematic process behind every single enquiry that reaches your company.
OUR 4-STEP CLIENT ROADMAP
A Straightforward Approach to
Growing Your Business.
No jargon, zero marketing fluff, and no wasted hours. We install a battle-tested acquisition and pipeline engine built exclusively for Irish trade contractors.
Understand Your Business
We audit your current job values, crew capacity, and the specific trade contracts that yield your highest profit margins across your territory.
Build Your Strategy
We engineer targeted local funnels and lead qualification workflows positioned directly for serious domestic and commercial property owners.
Generate & Manage Enquiries
High-intent quote enquiries start landing in your inbox and mobile phone. Time-wasters are filtered out before they reach your schedule.
Track & Improve
Direct monthly reviews tracking cost per quote, booking rates, and ROI. We continually calibrate your system to fuel sustained trade growth.
Direct discussion with founders : No obligation : Transparent assessment of your local territory
TRADE SPECIALISATIONS
Built for the Trades That
Keep Homes Moving.
We engineer dedicated client acquisition funnels and quotation filtering specifically for domestic contractors. Every system is built around the exact job values, surveying workflows, and seasonal buying cycles of your specific trade.
ROOFING & EXTERIORS
Roofing & Roof Repairs
High-ticket re-roofs, slate replacements, and structural chimney repairs filtered strictly by roof pitch and postcode.
MECHANICAL & HEATING
Plumbing & Heating
Boiler replacements, multi-zone heating retrofits, and high-efficiency heat pump installs with pre-screened budgets.
BATHROOM RENOVATIONS
Bathrooms & Renovations
Full turnkey bathroom refurbishments, luxury wet room conversions, and high-end sanitaryware fitting packages.
STRUCTURAL EXTENSIONS
Building & Extensions
Single and double-storey rear extensions, structural knock-throughs, and architect-approved residential builds.
BESPOKE INTERIORS
Kitchens & Home Improvements
Bespoke kitchen supply-and-fit projects, open-plan reconfigurations, and premium domestic joinery installations.
HARD LANDSCAPING
Paving & Patios
Porcelain paving, natural stone patios, and driveway groundworks engineered for discerning private homeowners.
THE MURPHMETRIC DIFFERENCE
Your Growth Partner. Not
Just Another Agency.
Most trade contractors have been burned by digital agencies selling vanity metrics, unchecked lead volume, and disconnects between enquiries and signed quotes. Here is how our growth partnership works instead.
PILLAR 01
A Joined-Up Approach
Standard agencies hand off disconnected traffic and walk away, leaving your team to chase tyre-kickers. We connect local market visibility, qualification filtering, and quote-booking workflows into one coherent commercial pipeline.
- Lead intake directly synced with dispatch and quoting schedules
- Pre-qualification questions that eliminate unqualified enquiries upfront
- Zero disjointed toolchains: single dashboard accountability
PILLAR 02
Built Around Your Business
No copy-pasted marketing playbooks. A bespoke roofing specialist in Dublin has entirely different margin targets, crew sizes, and customer lifecycles than an electrical contractor in Cork. We design your acquisition cadence around your actual crew capacity.
- Calibrated precisely for your crew availability and peak seasonal demand
- Geo-targeted exclusively to premium postcodes and catchment zones
- Custom quote intake matching the exact job specs you want to win
PILLAR 03
Clearer Visibility
Say goodbye to vague monthly PDF reports showing clicks and impressions that tell you nothing about profit. We provide absolute clarity on cost per genuine enquiry, booked site assessments, and signed contract margins.
- Live reporting dashboard tracking enquiry-to-quote conversion rates
- Recorded call auditing and enquiry quality scorecards
- Direct revenue attribution to every marketing euro spent
PILLAR 04
Focused on Business Growth
We do not believe in unrealistic '10x overnight' marketing gimmicks. Our focus is sustainable operational scale: increasing your average job contract value, tightening quote close rates, and building reliable month-on-month pipeline.
- Emphasis on higher-margin domestic jobs over low-margin callouts
- Predictable enquiry flow so you can recruit and retain skilled tradespeople
- Commercial focus on profitability rather than sheer vanity enquiry count
OUR CORE COMMITMENT
No fluff. No guesswork. A practical growth system built around your business.
Confidential, 20-minute operational review for Irish trade business owners.
NEXT STEP: DIRECT GROWTH STRATEGY
Let's Talk About Growing
Your Trades Business.
Tell us a little about your business, the work you want more of and what's holding your growth back. We'll discuss your current approach and whether MurphMetric could be the right fit.
A straightforward conversation. No pressure and no obligation.
CONFIDENTIAL CONSULTATION
Tell Us About
Your Business
Take two minutes to submit your details. We personally evaluate your local trade market, current quoting volume, and growth capacity before scheduling an executive discovery call.
WHAT HAPPENS NEXT
- We audit your trade territory, competitor landscape, and inbound enquiry flow within 24 hours.
- We connect for a focused 20-minute strategy call to unpack bottlenecks and profit margins.
- We map a predictable, high-value acquisition roadmap built exclusively for your trade specialization.
Direct partnership: You will speak with a dedicated growth partner, not an outsourced call center or junior rep.
CLEAR ANSWERS
Frequently Asked
Questions
We operate with total transparency. If you have a specific commercial scenario or growth question not covered here, let us walk through your numbers directly.
Why should we invest in paid acquisition if our business already runs on referrals?
Referrals are invaluable, but they are inherently unpredictable. You cannot turn them up when you add a second crew, nor can you filter out low-margin jobs before driving out to quote. Our system runs alongside your existing word-of-mouth pipeline, giving you predictable control over high-margin project volume and geographic focus without waiting for the phone to ring.
We have been burned by digital marketing agencies before. How is MurphMetric different?
Most generalist agencies sell traffic and vanity clicks with zero accountability for qualified quotes. We specialise exclusively in Irish trade contractors. We build pre-qualification filters into every funnel to eliminate tyre-kickers before they reach your calendar, and our commercial model is tied to measurable pipeline velocity rather than vague impressions.
Do you provide guarantees on exact quote volume or signed contracts?
We refuse to offer unrealistic gimmick guarantees that rely on flooding your inbox with low-grade enquiries. Instead, we guarantee our exclusivity per trade territory and hold our systems to rigid qualification benchmarks. If an enquiry does not match your minimum job size or service radius, it does not count toward your monthly performance review.
Are the homeowner enquiries exclusive to our company or shared with competing trades?
Every enquiry generated through your system is 100% exclusive to your business. We do not operate lead-broker directories where five contractors rush to bid down their margins on the same residential project. The property owner only communicates with your brand.
How much weekly management time is required from our team?
Approximately 45 to 60 minutes per week. We handle campaign management, ad creative, automated pre-qualification, and instant SMS routing. Your only operational responsibility is conducting site visits or submitting quotes for pre-vetted homeowners who meet your criteria.
Are we tied down with inflexible long-term lock-in contracts?
No. We operate on standard 90-day initial rollout agreements to establish statistical baseline performance and quote conversion loops, transitioning to flexible rolling monthly terms thereafter. We retain our trade clients through consistent pipeline delivery, not restrictive legal commitments.
MurphMetric Growth Partners
Growth Partner for Trades
Direct Enquiries: [email protected]
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